Destin Beach Parasail

Fly Right. Hang Loose.

A US startup, fun-in-the-sun parasail company needed to differentiate themselves from a literal sea of competition.


Destin Beach Parasail

/brand development/ brand identity / POS / promotions /

Dig & Design

We asked customers to take the ride of a lifetime. Bright, beachy colours are everywhere in the marketplace, but bold language and subtle mod touches aren’t. We helped Destin Beach Parasail stand out against cartoony competitors by keeping it fresh but also keeping it real. 

Made by MAD

Concept & Design: Anna Addison In consort with: Writer: Kendra Rainey  Website Design: Vehicle Media

What our Clients say?
“Working with MAD CONSORT has been a wonderful experience. Anna Addison has a way of knowing what will work best for you. My favourite aspect of the Destin Parasail brand is how well balanced the entire thing came out. It seems to fit my personality and reflects Anna's detail and ability to deliver. MAD CONSORT, and Anna, are world class.”
–Calvin Landrum