Young, fun and freewheeling, this Australian wine needed a new name, label and storyline to tie its brand together.




/ naming / concept / brand identity / naming / packaging design /

Define. Dig & Design  

Inspired by a flock of birds pouring into the night sky (like wine flowing from bottle to glass), these bottle’s heady sunset colours complement the red wine’s bold taste and lend movement and freshness to the white.

Made by MAD 

Concept & Design made by Anna Addison