MUSIC MOVES US
Two vital Georgia industries: (Music and Tourism). One inaugural gala event that needed to tie them together for the sake of economic success for both entities.
We looked past the logo, helping Georgia Ball discover the power of a well-thought, cohesive brand that can bring to an experience like this. We settled on a theme that tied travel and tunes together (Music Moves Us), an iconic logo that references the state’s moniker, and a vivid colour system.
Check out our Music Moves Us theme immortalised in spray paint in Atlanta's Castleberry Hill Arts District by Dizo.
MUSIC MOVES US
/ brand development / brand identity / print collateral / website / magazine ads / video /
Define, Dig, Design
The visual system adorned urban-inspired ballroom dressing, tablescapes and gave way to a motion media spectacular designed to capture the energy of a room through the state’s landscapes and soundscapes. Donors were enticed to share in the passion. They were also happy to open their wallets to own bits of it—signed guitars, celebrity chef-made meals and other pieces of southern music history.
Through the Georgia Ball’s sponsorship solicitation process, the organisation was able to gather close to $200,000 in value for the auction and sell an additional 10 tables at the event for $25,000.
Made By MAD
What our clients said?
"Anna Addison offers outstanding client service. She doesn't just provide a product, she becomes part of the team, she is amazingly creative and pushes to fully understand what you are trying to convey and convert that into words and a big picture. She maintains deadlines and helps the whole team stay focused to meet those critical milestones. She is highly responsive. She makes you feel like you are the most important client on her list.”
“Anna’s creative, engaging personality is the best thing about working with her. She doesn't give up on trying to create a brand until she feels it fits with the personality of the business. She considers each one as a unique project, with never the same elements, and it comes through in her work. Each is special and unique.”
–Joy Walstrum, Erin Henderson & Lisa Love