Amsterdam, May 6th MAD CONSORT, a brand and design firm for fearless companies, announces the launch of The Clear Line: bespoke liquors, great stories, and a fabulous opportunity to drink to design.
We think there’s something missing in modern life. A nicety that says, “I’ve been thinking about you,” and “I really thought about who you are.” It’s the art of gifting, and with the introduction of The Clear Line, a tasty (and meaningful) promotional gift that reinforces our love of luxury goods and smart packaging, we’re bringing it back with a clink of a glass and a little history lesson.
Housed in a custom-made box, you’ll find four of the world’s most iconic spirits: Gin, Vodka, Tequila and Rum, fun origin stories, and a good look at our spirit of work, strategy, and sense of fun at MAD Consort.
The Clear Line is more than the foundation of the great mixed drinks of the world however. It’s the straight line of smart, calculated strategy that stretches from concept to creation in great design. It’s the clear lines of geographic origin that separate our favorite spirits around the world one from another, dividing history, culture and ways to say “cheers.” But for us, it’s mostly about the search for truth in our work—the job of tapping into the inspiration of a product or company to create an identity and personality that reflect its purpose and entices its audiences. Crafting the undeniable, compelling story that stretches from point A to B to C to every place a person encounters your brand.
Bottoms up! Let’s create something amazing together.