Asian food packaging is generally a cluttered mess of text and sketchy imagery. When Inchin’s Bamboo Garden decided to sell it's restaurant-style noodles, rice and sauce in its nationwide joints and local shops, we wanted them to stand out with a simplified design and and a friendly dialogue.
Define, Dig & Design
Inchins Bamboo Garden prides itself on making everything fresh. We equated that to vibrant, fun packaging designed to strike up a lively conversation with the consumer, right there on the shelf. Clear packaging rounded things out by showing off the fresh ingredients inside.
Made by MAD
Concept & Design: Anna Addison