Atlanta Restaurant Group
Tadka is an upscale and authentic Indian restaurant. The identity inspiration came from the heavy-duty cast iron of traditional cooking implements and the iconic tandoori oven.
/ brand development / brand identity / marketing / POS
Define, Dig & Design
Meld design with experience to help the first impression match the final bite. With a celebrity chef and a standing reputation, the group was on the edge of big-time success.
Launch & RIO
Two restaurants and a lounge turned into three franchised brands with over 21 properties nationwide, and they’re still growing.
Made by MAD
Brand Development & Design: Anna Addison Writer & Editor: Kendra Rainey Video Commercials by Anna Addison & Dopp Kit Media
What did clients say?
“Anna Addison came in during a critical expansion period for our restaurants. That year, sales "expanded from 888,000 USD to 2,520,000 USD—a 283% increase. Now, year after year we are seeing consistent 120%+ growth. While several factors are involved in this, branding and packaging were critical to solidifying our message, building our customer base, and unifying our franchisees.”
“We’re also now packaging our own materials. The entire concept was made by Anna and we are receiving a great response.”