Client: Groupe LFE & Mitra Wine & Spirits
Together with our client Groupe LFE, MAD CONSORT developed a wine brand based on a story of traveling through Italy, called Via Italia or The Italian Way.
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Define, Dig, & Design
By using the iconic Italian shape we wanted to highlight to Mitra's Dutch customer the location of five Italian wine regions and their grapes. We also wanted to remind wine drinkers of Italian's cultural spirit and to encourage them to travel there soon.
Via Italia was recently launched in 200 Mitra Wine stores across The Netherlands.