With a 5-star taste and a sustainable mission, Vita Verde organic juice is both high quality and highly respected for its green practices. The company needed a new logo and tasty packaging to fully express both the richness of their product’s taste and environmental commitment. 



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Dig & Design

We used saturated colours to reference the juice’s full taste, illustration to evoke care and craftsmanship, and then placed the Vita Verde logo on a ribbon like a seal of quality.  

Made by MAD

Anna Addison in consort with designer Claire Morelli